100 Little Details Brand

1. Company mission statement

100 Little Details helps small businesses succeed by sharing the knowledge and experience gained by the founder through 35 years of retail store marketing through his 100 Little Details manual and his coaching services. The methods used have been proven successful in thousands of retail stores over the past century.

2. Product/services positioning statement

100 Little Details is dedicated to empowering small businesses to succeed through the sharing of the founder’s accumulated knowledge, experience, and proven methods from 35 years of retail store marketing using his written manual and his coaching services.

3. Benefits of our product/service

The benefits of using 100 Little Details include:

A comprehensive marketing, merchandising, and customer retention plan that can be used year after year.
Substantial savings on normal retail consulting fees.
Suggestions on how to upgrade all aspects of the retail operation, such as inventory control, employee training and retention, and merchandise display, pricing, buying and selling.
Making the store more attractive to attract customers and increase sales.
A high return on investment compared to other programs available.

4. Five words that represent our brand

Comprehensive
Proven
Empowering
Practical
Cost-effective

These five words represent the branding of 100 Little Details as a company that offers a comprehensive and proven system to empower small businesses, with practical and cost-effective solutions to improve retail operations and increase sales.

5. Three messages our brand wants to communicate

Increase sales and profitability: The 100 Little Details system helps small businesses increase their sales and profitability by providing a comprehensive and proven marketing, merchandising, and customer retention plan. This message is for independently owned retail stores that are looking for ways to improve their revenue and bottom line.
Save on retail consulting fees: By using 100 Little Details, small businesses can save thousands of dollars in retail consulting fees by having access to the knowledge and experience of the company’s founder, who has 35 years of retail store marketing experience. This system fills the small business’s need to find cost-effective solutions to improve their retail operations.
Empowerment: 100 Little Details empowers small businesses to take control of their retail operations and improve their performance by providing practical and actionable advice. This is important because the 100 Little Details is a valuable partner that can help them achieve their goals.

The 100 Little Details system matters because it delivers a comprehensive and effective solution to independently owned retail stores, improves their performance, increases sales and profitability and saves money on retail consulting fees. It’s a valuable partner that can help businesses achieve their goals.

6. Value proposition: why someone should invest in our product and services

The 100 Little Details system offers a comprehensive solution that uses innate human nature to attract customers to a retail store, by making it attractive and appealing with effective merchandising and displays. This activates customers’ visual cortex and encourages them to browse around the store and see what else it has to offer. As a result, customers are more likely to buy more than they would if the store wasn’t set up in this way, and because of the fair pricing and good customer experience, this makes the 100 Little Details system an effective way for the retail store owner to increase sales and profitability, and a great investment in the store’s marketing and operations.

7. How our brand’s image falls between these opposing characteristics

– Masculine/Feminine

The 100 Little Details brand might be perceived as more practical, action-oriented and results-driven, which are considered more masculine traits. On the other hand, the brand’s focus on customer satisfaction, fair pricing, and good customer experience could be seen as more feminine traits.

– Simple/Intricate

The 100 Little Details brand’s image falls more towards the simple side of the opposing characteristic of simple/intricate. The brand’s focus is on providing practical, actionable advice and solutions to small businesses, which suggests a simplicity in its approach. The system is designed to be easy to implement and use, and help small business owners to increase sales and profitability without overcomplicating things. The mission statement is also simple, clear and concise, and is easy to understand and communicate the value proposition of the 100 Little Details system. On the other hand, the brand’s focus on providing a comprehensive system that covers all aspects of retail operations suggests that there are some intricacies to its approach, but overall the image of the brand is simple and easy to understand.

– Grey/Colorful

The 100 Little Details brand’s image is a unique blend of both gray and colorful. On the back-end, it is serious and professional, providing practical and actionable advice and solutions to small business owners who must handle the day-to-day operations of their stores. This approach is often associated with shades of gray. However, on the front-end, the brand also focuses on creating a visually striking and colorful image for customers to attract them to come into the store, stay inside browsing and picking up items to buy. The brand’s comprehensive merchandising system covers all types of products and services, which lends itself to a colorful image. The language used in the mission statement is serious and professional, aligning with a more gray image, but the focus on getting and keeping customers through visually striking techniques is associated with a colorful image. It’s focused on the back-end of being practical and on the front-end of being effective and results-driven.

– Conservative/Extravagant

The 100 Little Details brand’s image is a unique blend of both conservative and extravagant. On the back-end, it is focused on providing practical and actionable advice and solutions to small business owners, which suggests a more measured and cost-effective approach. The brand’s system is designed to help small business owners increase their sales and profitability without spending a lot of money on expensive and unnecessary things. The brand’s language used in the mission statement is clear, concise and practical, aligning with a more conservative image. However, on the front-end, the brand focuses on creating an extravagant image for customers by using bright, attention-getting signage, colorful pricing tags and stickers, bright colored posters on windows, ceiling, walls, and unusual eye-catching displays throughout the store. This helps the customers see the store as extravagant and inviting. The brand’s focus on covering all aspects of retail operations might lend itself to practical, effective, and results-driven, but it can also create an extravagant image to the customer.

– Approachable/Authoritative

The 100 Little Details brand’s image falls towards the Approachable side of the opposing characteristic of Approachable/Authoritative. The brand’s focus is on providing practical and actionable advice and solutions to small businesses, which suggests a more accessible and friendly approach. The brand’s system is designed to be easy to implement and use, and the language used in the mission statement is clear, concise and easy to understand, which aligns with an approachable image. Additionally, the brand’s focus on providing a comprehensive system that covers all aspects of retail operations and its emphasis on customer satisfaction and fair pricing lends itself to an approachable image, as it’s more focused on helping small business owners to achieve their goals and making the process easy for them. The brand is not focused on projecting an image of authority or expertise but on being a valuable partner and resource for the small business owners.

– Necessity/Luxury

The 100 Little Details brand’s image is on the Necessity side of the opposing characteristic of Necessity/Luxury. The brand’s focus is on providing practical and actionable advice and solutions to small businesses, which is a more functional and essential approach. The brand’s system is designed to help small business owners increase their sales and profitability, which is necessary for the survival and growth of their business. The brand’s language used in the mission statement is clear, concise, and practical, which aligns with a necessity-based image. Additionally, the brand’s focus on providing a comprehensive system that covers all aspects of retail operations and its emphasis on cost-effectiveness lends itself to a necessity-based image, as it’s more focused on helping small business owners to achieve their goals and improve their operations in a cost-effective way. The brand is not focused on projecting an image of a luxury purchase, but on being a valuable and essential partner and resource for the small business owners.

– Fun/Serious

The 100 Little Details brand’s image falls between the opposing characteristic of fun and serious in a way that emphasizes the importance of balancing both elements. On the one hand, the brand is serious in its approach to providing practical and actionable advice and solutions to small businesses, which helps them increase their sales and profitability, which is essential for the survival and growth of their business. This is a serious and necessary aspect of the brand’s image.

On the other hand, the brand also focuses on creating a visually striking and colorful image for customers by using bright, attention-getting signage, colorful pricing tags and stickers, bright colored posters on windows, ceiling, walls, and unusual eye-catching displays throughout the store. This approach can be seen as a fun and playful aspect of the brand’s image, it’s designed to attract customers to the store, making the shopping experience more enjoyable and memorable, which is beneficial for the store’s profitability.

The brand’s focus on covering all aspects of retail operations and its emphasis on cost-effectiveness and customer satisfaction might lend itself to a fun and serious image at the same time, as it’s more focused on helping small business owners to achieve their goals, improve their operations in a cost-effective way, and providing a memorable and enjoyable shopping experience for the customers. The 100 Little Details system understands that small business owners need to have fun and be creative to increase sales and profitability, while also being serious and practical in their approach to running their business, and the 100 Little Details system provides a balance of both.

– Professional/Casual

The 100 Little Details brand’s image falls between the opposing characteristic of professional and casual in a way that emphasizes the importance of balancing both elements. On the one hand, the brand is professional in its approach to providing practical and actionable advice and solutions to small businesses, which helps them increase their sales and profitability, which is essential for the survival and growth of their business. This is a serious and necessary aspect of the brand’s image.

On the other hand, the brand also focuses on fostering a friendly and approachable relationship with customers, which can be seen as a casual aspect of the brand’s image. The brand’s emphasis on customer satisfaction and fair pricing helps to create trust and loyalty with customers, and the staff is trained to converse with customers in a casual and friendly manner, making them feel welcome and valued. This approach helps to create a positive and enjoyable shopping experience for the customers, which is beneficial for the store’s profitability.

In summary, the 100 Little Details brand’s image is professional in its approach to providing practical and actionable solutions to small businesses but also casual in its approach to customer interactions. The brand understands the importance of balancing both elements to ensure that the retail operation is profitable and the customers are satisfied and loyal.

– Modern/Classic

The 100 Little Details brand’s image falls between the opposing characteristic of using both classic methods and modern methods in its system in a way that emphasizes the importance of balancing both elements. On the one hand, the brand uses age-old, classic techniques such as traditional media in attracting customers into the store through its advertising and tried-and-true merchandising techniques. This approach is rooted in proven methods and has many decades-long track record of success.

On the other hand, the brand also incorporates modern techniques, such as social media and internet advertising methods of contacting customers to inform them and calling them to action to buy either online or to come into the store. This approach allows the brand to reach a wider audience and stay current with the latest marketing trends and technologies.

In summary, the 100 Little Details brand’s image is a balance of both classic and modern methods in its system. The brand understands the importance of using both classic techniques and modern technologies to reach and engage customers effectively, which increases sales and profitability for the small business owners. This approach allows the brand to adapt to the ever-changing retail landscape and stay relevant to its target audience.

– Sporty/Elegant

The 100 Little Details brand’s image falls more towards the Elegant side of the opposing characteristic of Sporty/Elegant. The brand’s focus is on providing practical and actionable advice and solutions to small businesses, which suggests a more refined and sophisticated approach. The brand’s system is designed to help small business owners increase their sales and profitability in a professional and elegant way. The language used in the mission statement is clear, concise, and practical, which aligns with a more elegant image. Additionally, the brand’s focus on providing a comprehensive system that covers all aspects of retail operations and its emphasis on customer satisfaction and fair pricing might lend itself to an elegant image, as it’s more focused on helping small business owners to achieve their goals in a professional and sophisticated way. The brand is all about on being a valuable and elegant partner and resource for small business owners.

– Extreme/Safe

The 100 Little Details brand’s image can be seen as both extreme and adventurous in the minds of the customer, yet safe for the business owner. On the one hand, the brand’s focus on providing practical and actionable advice and solutions to small businesses, as well as its emphasis on customer satisfaction and fair pricing, suggests a more calculated and conservative approach that aligns with a safe image. This approach is focused on helping small business owners increase their sales and profitability in a reliable and predictable way.

On the other hand, the brand’s activities in giving out prizes and holding fun contests, as well as offering free events and giveaways, can be seen as unusual and adventurous in the minds of the customers. These activities project an image of excitement and fun, which can be seen as extreme or adventurous. However, these activities are carefully planned and executed as part of the brand’s strategy to increase customer engagement and drive sales, it is not just for fun or thrill-seeking, but rather a calculated and effective way to drive much more business and customer loyalty.

In summary, the 100 Little Details brand’s image can be seen as both safe and extreme, depending on the perspective. To the business owner, the brand’s focus is on providing practical and actionable solutions that help increase sales and profitability in a reliable and predictable way. To the customer, the brand’s activities can be seen as exciting and adventurous, creating a memorable and enjoyable shopping experience. The brand is able to reconcile these opposing perspectives by balancing the need for calculated and practical business strategies with engaging and exciting customer experiences, which ultimately benefits both the business owner and the customer.

8. Colors we like to represent our brand

The colors that best represent the 100 Little Details brand would likely be a combination of neutral and professional colors such as gray, black, and white, which align with the brand’s focus on providing practical and actionable advice and solutions to small businesses. These colors convey a sense of professionalism, trustworthiness, and reliability, which align with the brand’s image as a valuable and safe partner and resource for the small business owner.

Additionally, the brand could also incorporate colors such as blue and green, which are often associated with stability, growth, and success, which align with the brand’s goal of helping small business owners increase their sales and profitability.

However, the brand could also incorporate bold and attention-grabbing colors such as red, orange, and yellow in its visual branding and advertising materials, to represent the playful and engaging aspect of the brand that aims to attract customers to the store and make the shopping experience more enjoyable and memorable.

In summary, the colors that best represent the 100 Little Details brand are a combination of neutral professional colors such as gray, black, white, blue and green, and bold and attention-grabbing colors such as red, orange, and yellow. These colors align with the brand’s focus on providing practical and actionable advice and solutions to small businesses while also creating a memorable and enjoyable shopping experience for the customers.

9. Colors we would not like to see to represent our brand

Colors that are associated with negativity, such as dark or muted shades of gray or brown, would also not be the best representation of the brand as it conveys a sense of sadness, negativity, or lack of energy, which is not aligned with the brand’s goal of helping small business owners increase their sales and profitability.

Colors that are associated with luxury or exclusivity, such as silver or gold, may also not be the best representation of the brand as it may convey a sense of elitism or exclusivity that doesn’t align with the brand’s mission to provide a comprehensive system that covers all aspects of retail operations and its emphasis on customer satisfaction and fair pricing.

In summary, the colors that would not be the best representation of the 100 Little Details brand are dark or muted shades of gray or brown, and silver or gold. These colors may convey unprofessionalism, negativity, or exclusivity which does not align with the brand’s focus on providing practical and actionable advice and solutions to small businesses that increase sales and profitability, and its emphasis on customer satisfaction and fair pricing.

10. Words we want used to describe our brand’s image

Practical: The brand is focused on providing practical and actionable advice and solutions to small businesses.
Professional: The brand is serious and professional in its approach.
Reliable: The brand’s system is designed to help small business owners increase their sales and profitability in a reliable and predictable way.
Elegant: The brand’s focus on providing a comprehensive system that covers all aspects of retail operations and its emphasis on customer satisfaction and fair pricing might lend itself to an elegant image.
Safe: The brand’s focus on providing practical and actionable advice and solutions to small businesses, as well as its emphasis on customer satisfaction and fair pricing, suggests a more calculated and conservative approach that aligns with a safe image.
Engaging: The brand’s activities like giving out prizes and holding contests, as well as offering free events and giveaways create a memorable and enjoyable shopping experience for the customers.
Balanced: The brand is able to reconcile both the practical and safe aspects of its system with the engaging and adventurous side that appeals to the customer.

11. Words we do not want used to describe our brand’s image

Unprofessional: The brand is serious and professional in its approach.
Unreliable: The brand’s system is designed to help small business owners increase their sales and profitability in a reliable and predictable way.
Negative: The brand’s focus is on helping small business owners increase their sales and profitability, not on creating a negative image.
Exclusive: The brand’s mission is to provide a comprehensive system that covers all aspects of retail operations and its emphasis on customer satisfaction and fair pricing, not to be exclusive to a specific group of people or businesses.
Unbalanced: The brand is able to reconcile both the practical and safe aspects of its system with the engaging and adventurous side that appeals to the customer.

12. Attributes and/or emotions we want associated with our brand

The 100 Little Details brand wants the following attributes and emotions associated with its brand:

Professionalism: The brand wants to be seen as a reliable and trustworthy resource for small business owners.
Practicality: The brand wants to be seen as providing practical and actionable advice and solutions to small businesses.
Reliability: The brand wants to be seen as providing a system that is designed to help small business owners increase their sales and profitability in a reliable and predictable way.
Positive Emotions: The brand wants customers to feel happy and excited when they visit the store, and to have a memorable and enjoyable shopping experience.
Trust: The brand wants customers to trust the store and to feel that they can trust the store in providing good products and services.

13. Attributes and/or emotions we would not want associated with our brand

The 100 Little Details brand does not want the following attributes and emotions associated with its brand:

Unprofessionalism: The brand wants to be seen as a reliable and trustworthy resource for small business owners, not unprofessional.
Negativity: The brand wants to be seen as a positive and helpful resource for small business owners, not negative.
Unreliability: The brand wants to be seen as providing a system that is designed to help small business owners increase their sales and profitability in a reliable and predictable way, not unreliable.
Negative Emotions: The brand does not want customers to feel unhappy or frustrated when they visit the store or to have a negative shopping experience.
Distrust: The brand does not want customers to distrust the store or to feel that they can’t trust the store in providing good products and services.